Monin vs Darbo · Bay Area shelf head-to-head
Monin and Darbo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monin carries more Brand PowerDarbo is in more Bay Area grocersMonin sits further up the premium end
Monin
Darbo
50
brand power
42
17
products
18
5
categories
3
7
grocers
12
$14.11
avg price
$11.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Monin▭ Darbo
Distribution · 30% of score29·50
M
carried in 7 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Monin · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Monin · Darbo