Monkey Brittle vs Back To Nature · Bay Area shelf head-to-head
Monkey Brittle and Back To Nature, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Back To Nature carries more Brand PowerBack To Nature is in more Bay Area grocersBack To Nature fields the deeper lineupMonkey Brittle sits further up the premium end
Monkey Brittle
Back To Nature
24
brand power
55
6
products
32
3
categories
5
5
grocers
17
$3.61
price per oz
92.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Monkey Brittle▭ Back To Nature
Distribution · 30% of score21·71
M
carried in 5 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Monkey Brittle
only Back To Nature
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Monkey Brittle · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Monkey Brittle · Back To Nature