Mrs H.s. Ball's vs Indianlife · Bay Area shelf head-to-head
Mrs H.s. Ball's and Indianlife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Indianlife carries more Brand PowerIndianlife is in more Bay Area grocersIndianlife fields the deeper lineup
Mrs H.s. Ball's
Indianlife
10
brand power
54
2
products
21
1
categories
9
1
subcategories
11
2
grocers
13
$8.39
avg price
$8.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mrs H.s. Ball's▭ Indianlife
Distribution · 30% of score8·54
M
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mrs H.s. Ball's
no top category Indianlife doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mrs H.s. Ball's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mrs H.s. Ball's · Indianlife