Muir Glen vs Bianco Dinapoli · Bay Area shelf head-to-head
Muir Glen and Bianco Dinapoli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Muir Glen carries more Brand PowerMuir Glen is in more Bay Area grocersMuir Glen fields the deeper lineup
Muir Glen
Bianco Dinapoli
57
brand power
48
31
products
19
4
categories
2
8
subcategories
5
18
grocers
14
31.2¢
price per oz
35.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Muir Glen▭ Bianco Dinapoli
Distribution · 30% of score75·58
carried in 18 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces9 vs 4 SKUs
only Muir Glen
only Bianco Dinapoli
no top category Muir Glen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Muir Glen · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Muir Glen · Bianco Dinapoli
