Muir Glen vs San Merican · Bay Area shelf head-to-head
Muir Glen and San Merican, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Muir Glen carries more Brand PowerMuir Glen is in more Bay Area grocersMuir Glen fields the deeper lineupSan Merican sits further up the premium end
Muir Glen
San Merican
57
brand power
43
31
products
12
4
categories
3
8
subcategories
6
18
grocers
12
31.2¢
price per oz
45.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Muir Glen▭ San Merican
Distribution · 30% of score75·50
S
carried in 18 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces9 vs 5 SKUs
only Muir Glen
only San Merican
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Muir Glen · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Muir Glen · San Merican
