Mycological vs Dynasty · Bay Area shelf head-to-head
Mycological and Dynasty, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dynasty carries more Brand PowerDynasty is in more Bay Area grocersDynasty fields the deeper lineupMycological sits further up the premium end
Mycological
Dynasty
33
brand power
58
5
products
28
1
categories
14
1
subcategories
17
7
grocers
14
$20.51
price per oz
84.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mycological▭ Dynasty
Distribution · 30% of score29·58
M
D
carried in 7 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34·90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mycological
no top category Dynasty doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mycological · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mycological · Dynasty