Nagatanien vs House Foods · Bay Area shelf head-to-head
Nagatanien and House Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
House Foods carries more Brand PowerHouse Foods is in more Bay Area grocersHouse Foods fields the deeper lineup
Nagatanien
House Foods
16
brand power
46
3
products
20
3
categories
7
1
grocers
8
$3.79
avg price
$4.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nagatanien▭ House Foods
Distribution · 30% of score4·33
N
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nagatanien
only House Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nagatanien · 0
no exclusive doors — everywhere Nagatanien is, House Foods is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nagatanien · House Foods