Nakano vs Kikkoman · Bay Area shelf head-to-head
Nakano and Kikkoman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikkoman carries more Brand PowerKikkoman is in more Bay Area grocersKikkoman fields the deeper lineup
Nakano
Kikkoman
16
brand power
64
5
products
66
1
categories
9
1
subcategories
16
6
grocers
18
40.1¢
price per fl oz
49.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nakano▭ Kikkoman
Distribution · 30% of score25·75
N
carried in 6 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nakano
no top category Kikkoman doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nakano · 0
no exclusive doors — everywhere Nakano is, Kikkoman is too.
only Kikkoman · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nakano · Kikkoman