Naked vs Bolthouse Farms · Bay Area shelf head-to-head
Naked and Bolthouse Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bolthouse Farms carries more Brand PowerBolthouse Farms is in more Bay Area grocersBolthouse Farms fields the deeper lineup
Naked
Bolthouse Farms
34
brand power
56
19
products
46
2
categories
6
2
subcategories
13
9
grocers
10
36.7¢
price per fl oz
32.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Naked▭ Bolthouse Farms
Distribution · 30% of score38·42
N
carried in 9 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Protein Drinks2 vs 5 SKUs
N
1% of shelf
only Naked
no top category Bolthouse Farms doesn’t also play in.
only Bolthouse Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bolthouse Farms · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Naked · Bolthouse Farms
