Napa Valley Naturals vs Sparrow Lane · Bay Area shelf head-to-head
Napa Valley Naturals and Sparrow Lane, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Napa Valley Naturals carries more Brand PowerNapa Valley Naturals is in more Bay Area grocersNapa Valley Naturals fields the deeper lineupSparrow Lane sits further up the premium end
Napa Valley Naturals
Sparrow Lane
49
brand power
21
16
products
6
4
categories
3
9
subcategories
3
15
grocers
3
85.1¢
price per fl oz
$2.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Napa Valley Naturals▭ Sparrow Lane
Distribution · 30% of score63·13
N
S
carried in 15 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score74·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Napa Valley Naturals
only Sparrow Lane
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Napa Valley Naturals · Sparrow Lane