Nature's Answer vs David · Bay Area shelf head-to-head
Nature's Answer and David, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
David carries more Brand PowerDavid is in more Bay Area grocersDavid fields the deeper lineupDavid sits further up the premium end
Nature's Answer
David
38
brand power
61
6
products
26
3
categories
8
3
subcategories
11
5
grocers
17
$9.30
avg price
$7.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature's Answer▭ David
Distribution · 30% of score21·71
carried in 5 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Toothpaste2 vs 4 SKUs
1% of shelf
only Nature's Answer
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nature's Answer · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature's Answer · David
