Nature's Answer vs Desert Essence · Bay Area shelf head-to-head
Nature's Answer and Desert Essence, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Desert Essence carries more Brand PowerNature's Answer is in more Bay Area grocersDesert Essence fields the deeper lineup
Nature's Answer
Desert Essence
38
brand power
50
6
products
44
3
categories
7
3
subcategories
15
5
grocers
4
63.5¢
price per fl oz
$1.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature's Answer▭ Desert Essence
Distribution · 30% of score21·17
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Oral Care2 vs 5 SKUs
2% of shelf
only Nature's Answer
only Desert Essence
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nature's Answer · 3
only Desert Essence · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature's Answer · Desert Essence
