Nature's Garden vs Tosi · Bay Area shelf head-to-head
Nature's Garden and Tosi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tosi is in more Bay Area grocersTosi sits further up the premium end
Nature's Garden
Tosi
37
brand power
37
15
products
14
5
categories
4
7
subcategories
7
4
grocers
8
$10.12
avg price
$6.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature's Garden▭ Tosi
Distribution · 30% of score17·33
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nature's Garden
only Tosi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature's Garden · Tosi
