Nature's Path vs One Degree Organic Foods · Bay Area shelf head-to-head
Nature's Path and One Degree Organic Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Path carries more Brand PowerNature's Path is in more Bay Area grocersNature's Path fields the deeper lineup
Nature's Path
One Degree Organic Foods
69
brand power
52
83
products
23
9
categories
7
20
grocers
14
57.3¢
price per oz
59.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature's Path▭ One Degree Organic Foods
Distribution · 30% of score83·58
carried in 20 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cereal37 vs 5 SKUs
only Nature's Path
only One Degree Organic Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature's Path · One Degree Organic Foods
