Nature's Path vs Purely Elizabeth · Bay Area shelf head-to-head
Nature's Path and Purely Elizabeth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Purely Elizabeth carries more Brand PowerNature's Path fields the deeper lineupPurely Elizabeth sits further up the premium end
Nature's Path
Purely Elizabeth
69
brand power
75
83
products
49
9
categories
5
20
grocers
20
57.3¢
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature's Path▭ Purely Elizabeth
Distribution · 30% of score83·83
carried in 20 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nature's Path
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature's Path · Purely Elizabeth
