Near East vs Lundberg Family Farms · Bay Area shelf head-to-head
Near East and Lundberg Family Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lundberg Family Farms carries more Brand PowerLundberg Family Farms is in more Bay Area grocersLundberg Family Farms fields the deeper lineupNear East sits further up the premium end
Near East
Lundberg Family Farms
49
brand power
63
20
products
66
3
categories
7
5
subcategories
13
16
grocers
19
68.8¢
price per oz
59.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Near East▭ Lundberg Family Farms
Distribution · 30% of score67·79
N
carried in 16 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Foods14 vs 11 SKUs
N
4% of shelf
only Near East
no top category Lundberg Family Farms doesn’t also play in.
only Lundberg Family Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Near East · Lundberg Family Farms
