Near East vs Somos · Bay Area shelf head-to-head
Near East and Somos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Near East is in more Bay Area grocersSomos fields the deeper lineupNear East sits further up the premium end
Near East
Somos
49
brand power
47
20
products
23
3
categories
7
5
subcategories
12
16
grocers
11
68.8¢
price per oz
44.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Near East▭ Somos
Distribution · 30% of score67·46
N
carried in 16 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score81·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Near East
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Near East · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Near East · Somos
