Neera’s vs Kikkoman · Bay Area shelf head-to-head
Neera’s and Kikkoman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikkoman carries more Brand PowerKikkoman is in more Bay Area grocersKikkoman fields the deeper lineupNeera’s sits further up the premium end
Neera’s
Kikkoman
16
brand power
64
3
products
66
2
categories
9
2
subcategories
16
2
grocers
18
$1.99
price per oz
51.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Neera’s▭ Kikkoman
Distribution · 30% of score8·75
N
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Neera’s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Neera’s · 0
no exclusive doors — everywhere Neera’s is, Kikkoman is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Neera’s · Kikkoman