Negroni vs Maestri · Bay Area shelf head-to-head
Negroni and Maestri, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maestri carries more Brand PowerMaestri is in more Bay Area grocersMaestri fields the deeper lineup
Negroni
Maestri
32
brand power
49
10
products
20
3
categories
5
5
subcategories
13
5
grocers
14
$3.15
price per oz
$3.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Negroni▭ Maestri
Distribution · 30% of score21·58
carried in 5 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Negroni
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Negroni · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Negroni · Maestri
