Nestle vs Endangered Species · Bay Area shelf head-to-head
Nestle and Endangered Species, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nestle carries more Brand PowerEndangered Species is in more Bay Area grocersNestle fields the deeper lineupNestle sits further up the premium end
Nestle
Endangered Species
45
brand power
37
22
products
18
7
categories
1
9
subcategories
1
10
grocers
14
$2.08
price per oz
$2.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nestle▭ Endangered Species
Distribution · 30% of score42·58
N
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Endangered Species
no top category Nestle doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nestle · 3
only Endangered Species · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nestle · Endangered Species
