Nestle vs M&m's · Bay Area shelf head-to-head
Nestle and M&m's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
M&m's is in more Bay Area grocersM&m's fields the deeper lineupNestle sits further up the premium end
Nestle
M&m's
45
brand power
46
22
products
48
7
categories
2
9
subcategories
2
10
grocers
13
$2.08
price per oz
87.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nestle▭ M&m's
Distribution · 30% of score42·54
N
carried in 10 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score84·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only M&m's
no top category Nestle doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nestle · 0
no exclusive doors — everywhere Nestle is, M&m's is too.
only M&m's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nestle · M&m's
