Neutrogena vs Alba Botanica · Bay Area shelf head-to-head
Neutrogena and Alba Botanica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alba Botanica carries more Brand PowerAlba Botanica is in more Bay Area grocersAlba Botanica fields the deeper lineupNeutrogena sits further up the premium end
Neutrogena
Alba Botanica
39
brand power
67
9
products
26
5
categories
5
6
subcategories
12
3
grocers
5
$3.41
price per fl oz
$2.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Neutrogena▭ Alba Botanica
Distribution · 30% of score13·21
N
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Neutrogena
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Neutrogena · 1
only Alba Botanica · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Neutrogena · Alba Botanica
