New Bread vs Sconehenge Bakery · Bay Area shelf head-to-head
New Bread and Sconehenge Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sconehenge Bakery carries more Brand PowerSconehenge Bakery is in more Bay Area grocersNew Bread fields the deeper lineupNew Bread sits further up the premium end
New Bread
Sconehenge Bakery
40
brand power
50
34
products
15
6
categories
5
13
subcategories
7
3
grocers
12
$2.01
price per oz
$1.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ New Bread▭ Sconehenge Bakery
Distribution · 30% of score13·50
N
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sconehenge Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only New Bread · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: New Bread · Sconehenge Bakery
