Nichols Farms vs Sunridge Farms · Bay Area shelf head-to-head
Nichols Farms and Sunridge Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunridge Farms carries more Brand PowerSunridge Farms is in more Bay Area grocersSunridge Farms fields the deeper lineupNichols Farms sits further up the premium end
Nichols Farms
Sunridge Farms
29
brand power
59
10
products
180
2
categories
17
2
subcategories
39
6
grocers
11
$2.34
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nichols Farms▭ Sunridge Farms
Distribution · 30% of score25·46
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nichols Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nichols Farms · 2
only Sunridge Farms · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nichols Farms · Sunridge Farms
