No Tox Life vs Burt's Bees · Bay Area shelf head-to-head
No Tox Life and Burt's Bees, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Burt's Bees carries more Brand PowerBurt's Bees is in more Bay Area grocersBurt's Bees fields the deeper lineup
No Tox Life
Burt's Bees
20
brand power
57
2
products
32
1
categories
8
1
subcategories
10
1
grocers
4
$26.35
price per oz
$31.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ No Tox Life▭ Burt's Bees
Distribution · 30% of score4·17
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only No Tox Life
no top category Burt's Bees doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only No Tox Life · 1
only Burt's Bees · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: No Tox Life · Burt's Bees
