Now Real Food vs Splenda · Bay Area shelf head-to-head
Now Real Food and Splenda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Now Real Food carries more Brand PowerSplenda is in more Bay Area grocersNow Real Food fields the deeper lineupNow Real Food sits further up the premium end
Now Real Food
Splenda
36
brand power
26
18
products
7
7
categories
1
9
subcategories
1
2
grocers
11
$11.54
avg price
$9.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Now Real Food▭ Splenda
Distribution · 30% of score8·46
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Now Real Food
only Splenda
no top category Now Real Food doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Now Real Food · Splenda
