Now Solutions vs Weleda · Bay Area shelf head-to-head
Now Solutions and Weleda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Weleda carries more Brand PowerWeleda fields the deeper lineupWeleda sits further up the premium end
Now Solutions
Weleda
19
brand power
49
6
products
45
4
categories
8
4
subcategories
13
3
grocers
3
$1.77
price per oz
$37.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Now Solutions▭ Weleda
Distribution · 30% of score13·13
N
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Now Solutions
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Now Solutions · 2
only Weleda · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Now Solutions · Weleda
