Nurture Life vs Gerber · Bay Area shelf head-to-head
Nurture Life and Gerber, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gerber carries more Brand PowerGerber is in more Bay Area grocersGerber fields the deeper lineup
Nurture Life
Gerber
17
brand power
45
4
products
50
3
categories
5
3
subcategories
6
1
grocers
7
$7.09
avg price
$2.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nurture Life▭ Gerber
Distribution · 30% of score4·29
N
G
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28·98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nurture Life
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nurture Life · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nurture Life · Gerber