Nutcase Organics vs Tofurky · Bay Area shelf head-to-head
Nutcase Organics and Tofurky, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tofurky carries more Brand PowerTofurky is in more Bay Area grocersTofurky fields the deeper lineupTofurky sits further up the premium end
Nutcase Organics
Tofurky
21
brand power
57
5
products
16
4
categories
4
4
subcategories
6
1
grocers
19
67.4¢
price per oz
87.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutcase Organics▭ Tofurky
Distribution · 30% of score4·79
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nutcase Organics
only Tofurky
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nutcase Organics · 0
no exclusive doors — everywhere Nutcase Organics is, Tofurky is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutcase Organics · Tofurky
