Nutiva vs Sky Organics · Bay Area shelf head-to-head
Nutiva and Sky Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nutiva carries more Brand PowerNutiva is in more Bay Area grocersNutiva fields the deeper lineupNutiva sits further up the premium end
Nutiva
Sky Organics
39
brand power
13
16
products
3
5
categories
2
9
subcategories
2
11
grocers
3
$16.72
avg price
$13.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutiva▭ Sky Organics
Distribution · 30% of score46·13
S
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sky Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutiva · Sky Organics