Nutribiotic vs The Grandpa Soap Company · Bay Area shelf head-to-head
Nutribiotic and The Grandpa Soap Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nutribiotic carries more Brand PowerThe Grandpa Soap Company is in more Bay Area grocersNutribiotic fields the deeper lineupThe Grandpa Soap Company sits further up the premium end
Nutribiotic
The Grandpa Soap Company
40
brand power
21
15
products
6
5
categories
2
7
subcategories
4
2
grocers
3
$3.58
price per fl oz
$1.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutribiotic▭ The Grandpa Soap Company
Distribution · 30% of score8·13
T
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Hair Care1 vs 2 SKUs
<1% of shelf
only Nutribiotic
only The Grandpa Soap Company
no top category Nutribiotic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nutribiotic · 1
only The Grandpa Soap Company · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutribiotic · The Grandpa Soap Company