Nutrisource vs I And Love And You · Bay Area shelf head-to-head
Nutrisource and I And Love And You, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
I And Love And You carries more Brand PowerI And Love And You is in more Bay Area grocersI And Love And You fields the deeper lineup
Nutrisource
I And Love And You
19
brand power
56
8
products
53
1
categories
3
2
subcategories
5
1
grocers
16
39.7¢
price per oz
69.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutrisource▭ I And Love And You
Distribution · 30% of score4·67
N
carried in 1 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nutrisource
no top category I And Love And You doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nutrisource · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutrisource · I And Love And You
