Nuts For Cheese vs Follow Your Heart · Bay Area shelf head-to-head
Nuts For Cheese and Follow Your Heart, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 12 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nuts For Cheese
only Follow Your Heart
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Nuts For Cheese is, Follow Your Heart is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nuts For Cheese · Follow Your Heart
