Nuts For Cheese vs Violife · Bay Area shelf head-to-head
Nuts For Cheese and Violife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Violife carries more Brand PowerViolife is in more Bay Area grocersViolife fields the deeper lineupNuts For Cheese sits further up the premium end
Nuts For Cheese
Violife
40
brand power
56
12
products
27
4
categories
4
12
grocers
17
$2.52
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nuts For Cheese▭ Violife
Distribution · 30% of score50·71
carried in 12 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nuts For Cheese
only Violife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nuts For Cheese · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nuts For Cheese · Violife
