Nutsack Nuts vs Hummingbird · Bay Area shelf head-to-head
Nutsack Nuts and Hummingbird, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hummingbird carries more Brand PowerHummingbird is in more Bay Area grocersNutsack Nuts fields the deeper lineupNutsack Nuts sits further up the premium end
Nutsack Nuts
Hummingbird
31
brand power
39
35
products
25
2
categories
6
2
subcategories
13
1
grocers
4
$10.99
avg price
$21.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutsack Nuts▭ Hummingbird
Distribution · 30% of score4·17
N
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nutsack Nuts
no top category Hummingbird doesn’t also play in.
only Hummingbird
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nutsack Nuts · 1
only Hummingbird · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutsack Nuts · Hummingbird