Nutty And Fruity vs Bulk Foods · Bay Area shelf head-to-head
Nutty And Fruity and Bulk Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bulk Foods carries more Brand PowerBulk Foods fields the deeper lineup
Nutty And Fruity
Bulk Foods
24
brand power
48
6
products
44
3
categories
14
5
subcategories
19
2
grocers
2
$15.19
avg price
$9.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutty And Fruity▭ Bulk Foods
Distribution · 30% of score8·8
N
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nutty And Fruity
no top category Bulk Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nutty And Fruity · 1
only Bulk Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutty And Fruity · Bulk Foods
