Nuttzo vs Wilderness Poets · Bay Area shelf head-to-head
Nuttzo and Wilderness Poets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wilderness Poets carries more Brand PowerNuttzo is in more Bay Area grocersWilderness Poets fields the deeper lineupWilderness Poets sits further up the premium end
Nuttzo
Wilderness Poets
29
brand power
36
8
products
16
2
categories
9
3
subcategories
12
8
grocers
3
$1.31
price per oz
$5.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nuttzo▭ Wilderness Poets
Distribution · 30% of score33·13
carried in 8 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nuttzo
only Wilderness Poets
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nuttzo · 7
only Wilderness Poets · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nuttzo · Wilderness Poets