Nx vs Spindrift · Bay Area shelf head-to-head
Nx and Spindrift, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spindrift carries more Brand PowerSpindrift is in more Bay Area grocersSpindrift fields the deeper lineup
Nx
Spindrift
10
brand power
65
3
products
75
1
categories
5
3
subcategories
7
1
grocers
21
$2.39
avg price
$7.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nx▭ Spindrift
Distribution · 30% of score4·88
N
carried in 1 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nx
no top category Spindrift doesn’t also play in.
only Spindrift
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nx · 0
no exclusive doors — everywhere Nx is, Spindrift is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nx · Spindrift