Oatly vs Planet Oat · Bay Area shelf head-to-head
Oatly and Planet Oat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oatly carries more Brand PowerOatly is in more Bay Area grocersOatly fields the deeper lineup
Oatly
Planet Oat
60
brand power
38
29
products
13
4
categories
2
20
grocers
7
24.4¢
price per fl oz
10.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oatly▭ Planet Oat
Distribution · 30% of score83·29
carried in 20 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Creamers3 vs 2 SKUs
2% of shelf
only Oatly
only Planet Oat
no top category Oatly doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oatly · Planet Oat
