Obour vs The Hummus Guy · Bay Area shelf head-to-head
Obour and The Hummus Guy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Obour carries more Brand PowerObour is in more Bay Area grocersObour fields the deeper lineup
Obour
The Hummus Guy
33
brand power
12
12
products
4
4
categories
3
5
subcategories
3
4
grocers
3
$14.25
avg price
$6.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Obour▭ The Hummus Guy
Distribution · 30% of score17·13
T
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Obour
only The Hummus Guy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Obour · 3
only The Hummus Guy · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Obour · The Hummus Guy