Oikos vs Siggi's · Bay Area shelf head-to-head
Oikos and Siggi's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siggi's carries more Brand PowerSiggi's is in more Bay Area grocersSiggi's fields the deeper lineup
Oikos
Siggi's
41
brand power
59
38
products
55
2
categories
3
2
subcategories
6
7
grocers
18
38.4¢
price per oz
47.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oikos▭ Siggi's
Distribution · 30% of score29·75
carried in 7 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oikos
only Siggi's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Oikos · 1
only Siggi's · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oikos · Siggi's
