Old Dog Ranch vs Sunridge Farms · Bay Area shelf head-to-head
Old Dog Ranch and Sunridge Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunridge Farms carries more Brand PowerSunridge Farms is in more Bay Area grocersSunridge Farms fields the deeper lineupOld Dog Ranch sits further up the premium end
Old Dog Ranch
Sunridge Farms
9
brand power
59
7
products
180
2
categories
17
3
subcategories
39
3
grocers
11
$2.16
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Old Dog Ranch▭ Sunridge Farms
Distribution · 30% of score13·46
O
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Old Dog Ranch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Old Dog Ranch · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Old Dog Ranch · Sunridge Farms
