Olea vs Mezzetta · Bay Area shelf head-to-head
Olea and Mezzetta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezzetta carries more Brand PowerMezzetta is in more Bay Area grocersMezzetta fields the deeper lineup
Olea
Mezzetta
16
brand power
68
4
products
65
1
categories
9
4
grocers
20
$1.03
price per oz
68.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olea▭ Mezzetta
Distribution · 30% of score17·83
O
carried in 4 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olea
no top category Mezzetta doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Olea · 0
no exclusive doors — everywhere Olea is, Mezzetta is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olea · Mezzetta
