Olyra vs Mcvitie's · Bay Area shelf head-to-head
Olyra and Mcvitie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mcvitie's fields the deeper lineup
Olyra
Mcvitie's
38
brand power
40
10
products
25
5
categories
2
5
subcategories
4
10
grocers
10
66.3¢
price per oz
71.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olyra▭ Mcvitie's
Distribution · 30% of score42·42
O
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olyra
only Mcvitie's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Olyra · 4
only Mcvitie's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olyra · Mcvitie's
