Olyra vs Sweet Loren's · Bay Area shelf head-to-head
Olyra and Sweet Loren's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweet Loren's carries more Brand PowerOlyra is in more Bay Area grocersSweet Loren's fields the deeper lineup
Olyra
Sweet Loren's
38
brand power
45
10
products
15
5
categories
4
10
grocers
8
66.3¢
price per oz
31.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olyra▭ Sweet Loren's
Distribution · 30% of score42·33
O
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olyra
only Sweet Loren's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Olyra · 4
only Sweet Loren's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olyra · Sweet Loren's
