Once Again vs Big Spoon Roasters · Bay Area shelf head-to-head
Once Again and Big Spoon Roasters, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Once Again carries more Brand PowerOnce Again is in more Bay Area grocersOnce Again fields the deeper lineupBig Spoon Roasters sits further up the premium end
Once Again
Big Spoon Roasters
55
brand power
32
28
products
21
5
categories
3
8
subcategories
7
17
grocers
6
94.5¢
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Once Again▭ Big Spoon Roasters
Distribution · 30% of score71·25
carried in 17 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Once Again
only Big Spoon Roasters
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Once Again · Big Spoon Roasters
