Orgain vs Koia · Bay Area shelf head-to-head
Orgain and Koia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Orgain carries more Brand PowerKoia is in more Bay Area grocersOrgain fields the deeper lineupOrgain sits further up the premium end
Orgain
Koia
66
brand power
54
29
products
26
3
categories
4
14
grocers
15
34.7¢
price per fl oz
43.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Orgain▭ Koia
Distribution · 30% of score58·63
carried in 14 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Orgain
only Koia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Orgain · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Orgain · Koia
