Orgain vs Premier Protein · Bay Area shelf head-to-head
Orgain and Premier Protein, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Orgain carries more Brand PowerOrgain is in more Bay Area grocers
Orgain
Premier Protein
66
brand power
44
29
products
28
3
categories
5
14
grocers
7
$10.93
avg price
$14.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Orgain▭ Premier Protein
Distribution · 30% of score58·29
P
carried in 14 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Orgain
only Premier Protein
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Orgain · Premier Protein
