Organic Valley® vs Pete & Gerry's · Bay Area shelf head-to-head
Organic Valley® and Pete & Gerry's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Valley® carries more Brand PowerOrganic Valley® is in more Bay Area grocersOrganic Valley® fields the deeper lineup
Organic Valley®
Pete & Gerry's
69
brand power
26
103
products
7
15
categories
2
30
subcategories
2
19
grocers
5
$1.07
price per item
74.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Organic Valley®▭ Pete & Gerry's
Distribution · 30% of score79·21
carried in 19 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Eggs2 vs 2 SKUs
1% of shelf
only Organic Valley®
only Pete & Gerry's
no top category Organic Valley® doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Organic Valley® · Pete & Gerry's
