Oroweat vs Rudi's · Bay Area shelf head-to-head
Oroweat and Rudi's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oroweat fields the deeper lineupRudi's sits further up the premium end
Oroweat
Rudi's
49
brand power
45
40
products
26
2
categories
5
11
subcategories
12
12
grocers
12
35.3¢
price per oz
36.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oroweat▭ Rudi's
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oroweat
no top category Rudi's doesn’t also play in.
only Rudi's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oroweat · Rudi's
